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PROVEN, VETTED TECH FOR OPERATORS WITHOUT THE HYPE.
More than a connector, OGC is a trusted partner in the restaurant technology ecosystem.
Whether you’re a restaurant brand looking for stress-free tech assessments, a technology vendor seeking new sales opportunities, or a sales professional aiming to expand your impact, OGC streamlines the process for better results.
Restaurant executives are overwhelmed by the endless wave of sales calls, emails, and LinkedIn messages from technology vendors. With limited time and resources, evaluating new solutions often takes a backseat—despite the potential for innovation and efficiency. The risk? Investing in the wrong technology or missing out on game-changing solutions.
- Curated Technology Evaluations: OGC filters out the noise, introducing only the most relevant, high-quality solutions for your specific needs.
- Anonymous Demo Days: Attend private, structured technology showcases where you can assess new innovations without the pressure of sales pitches.
- Industry Experts as Advisors: OGC’s team of trusted restaurant technology veterans provides unbiased guidance, ensuring you get the right fit for your business.
- Save time by evaluating only vetted, best-of-breed technologies.
- Reduce decision fatigue with stress-free, curated product recommendations.
- Ensure confidence in your technology choices, backed by industry expertise.
The restaurant technology market is fiercely competitive, with thousands of vendors vying for attention. Traditional outreach methods like cold calls and mass emails don’t break through, and many vendors struggle to reach the right decision-makers in restaurant brands.
- Exclusive Access to Decision-Makers: OGC introduces your product to restaurant leaders actively seeking solutions, saving you time and effort.
- Demo Days with Engaged Buyers: Get in front of restaurant executives in a low-pressure, high-value environment where they can explore solutions without sales pressure.
- Sales Referral Workforce: Leverage OGC’s extensive network of industry veterans who can bring your product directly to their trusted contacts.
- Gain direct access to restaurant brands looking for solutions.
- Cut through the clutter and stand out in a crowded marketplace.
- Shorten sales cycles by engaging with decision-makers who trust OGC’s recommendations.
Many sales professionals in restaurant technology rely on a handful of strong relationships, but pressure to hit quotas and close deals is higher than ever. Companies are demanding faster results, and turnover is rampant. Traditional sales roles are becoming riskier and more stressful.
- Monetize Your Network: Earn referral commissions by introducing trusted vendors to restaurant brands.
- No Quotas, No Pressure: Work on your own terms, without sales targets or the risk of losing your job.
- Expand Your Industry Influence: Position yourself as a trusted resource, helping brands find the right technology without feeling like they’re being sold to.
- Earn income by making valuable industry connections.
- Strengthen relationships with restaurant brands by providing credible, vetted solutions.
- Maintain flexibility—earn on your terms without disrupting your current job.
Outpace your
competition today.
What are you waiting for? Every day there are more and more tech solutions servicing the hospitality space.
OUR TEAM
Matt Haselhoff
With 27 years in the restaurant technology industry, Matt Haselhoff has become a trusted advisor for restaurant brands navigating an increasingly noisy and fragmented technology landscape. From his early days at Cherry Electric to his role as Chief Revenue Officer at Omnivore—ultimately acquired by Olo—Matt has seen firsthand how the relationship between technology vendors and restaurant operators has become strained and inefficient.
Matt's Mission
Matt’s mission is clear: to fix the broken connection between vendors and restaurant brands.
Over the years, Matt has worked on both the hardware and software sides of the industry, gaining deep insights into the needs of restaurant brands and the challenges vendors face in building meaningful partnerships. While helping build and scale several technology startups, Matt saw a troubling shift in the enterprise sales process:
• Restaurant executives now face an overwhelming 100+ daily touchpoints from vendors, leaving them no time to identify truly valuable solutions.
• Vendors struggle to stand out in a crowded market, often relying on high-pressure sales tactics that alienate potential buyers.
• Sales professionals find themselves caught in a frustrating cycle of chasing metrics instead of building trust, leading to burnout and high turnover.
This unhealthy cycle wastes time, creates frustration for all parties, and ultimately slows the adoption of meaningful innovation. Matt saw a better way.
As a co-founder of One Goal Consulting, Matt focuses on bridging the gap between restaurant brands, technology vendors, and sales professionals:
• For Restaurant Brands: Matt and his team act as trusted advisors, curating and vetting the best technologies to save brands time and eliminate the noise.
• For Technology Vendors: He helps innovative companies gain traction with brands that need their solutions, bypassing the inefficiencies of traditional enterprise sales.
• For Sales Professionals: OGC provides opportunities to build their reputations as trusted resources while earning income through flexible referral-based models.
Matt’s deep understanding of the industry and his passion for solving these challenges make him a trusted partner for brands seeking clarity in their technology choices, vendors looking for exposure to decision-makers, and sales professionals wanting to make an impact.
“Restaurant brands don’t need more noise—they need a trusted filter. Vendors don’t need more sales activity—they need targeted, meaningful opportunities. Salespeople don’t need more pressure—they need the right tools to succeed. That’s the problem we’re solving at One Goal Consulting.”
– Matt Haselhoff
Mike Falcone
Mike Falcone brings over 30 years of experience delivering innovative, customer-focused solutions to industries including restaurant, hospitality, retail, and transportation. From developing one of the first IoT platforms at Motorola/Zebra to creating Delta Airlines’ groundbreaking global baggage tracking system, Mike has built a career on solving complex problems with practical, impactful solutions. In 2017, he entered the restaurant technology space as part of Omnivore’s leadership team, where he partnered with brands to design solutions that addressed their unique challenges. Now, as a co-founder of One Goal Consulting, Mike leverages his expertise to cut through the noise for restaurant brands, connecting them with trusted, forward-thinking technologies while empowering vendors and sales professionals to succeed in a crowded, competitive market.
Mike's Mission
Mike's mission is clear: to empower restaurant brands with trusted, innovative technology solutions while fostering an ecosystem where vendors and sales professionals can thrive.
By listening to the unique needs of operators, cutting through the noise, and delivering impactful, forward-thinking solutions, Mike aims to rebuild trust and collaboration in the restaurant technology industry.
He is driven to create a smarter, more effective marketplace where all stakeholders—brands, vendors, and sales professionals—can succeed together.
Flipping the Industry on Its Head
Mike is equally passionate about the community of sales professionals OGC is building. By empowering salespeople to join the OGC model, he believes the industry can shift away from traditional high-pressure tactics to a trusted, relationship-based approach that benefits everyone—brands, vendors, and sales professionals alike.
“The brands are exhausted, the operators want trust, and the vendors need a way to stand out. That’s why we built One Goal, and I couldn’t be prouder to be part of a team that’s doing what’s right for the industry.”
Mike Falcone’s career has been defined by innovation, trust, and delivering results. At One Goal Consulting, he continues to drive change in the restaurant technology ecosystem, empowering brands, vendors, and sales professionals to work smarter, better, and together.
“What inspires me most about One Goal is going back to the roots of asking, ‘How can I help you?’ This industry has been overwhelmed with vendors pushing their products without understanding operators’ real needs. At OGC, we flip the script—building trust, listening first, and bringing forward-thinking, innovative solutions to the table.”
– Mike Falcone
Don Guarnieri
With over 30 years of experience navigating complex business and cultural challenges, Don Guarnieri has built a reputation as a skilled problem solver and articulate communicator. Known for his ability to develop collaborative relationships at all organizational levels, Don combines technical expertise, creative thinking, and strategic decision-making to deliver impactful results.
From 2016 to 2022, Don played a pivotal role in the growth of Omnivore, from its founding to its acquisition by Olo. As Director of Special Operations and later Revenue Operations, he managed critical internal systems and processes that supported the company’s rapid growth.
Don's Mission
Don's mission is clear: to empower organizations with streamlined systems, actionable data, and collaborative processes that drive efficiency and informed decision-making.
He is committed to solving complex challenges with confidence, fostering cross-functional alignment, and equipping teams with the tools and knowledge they need to succeed.
Through his expertise in revenue operations and system optimization, Don strives to create scalable solutions that enable businesses to grow and thrive.
Insights, Actions, and Ideas.
Check out our blog resource where you'll find technology thought leadership from our team and our clients.