Why the Restaurant Tech Sales Model is Broken—and How OGC is Fixing It

If you’re a restaurant executive, you know the drill. Every day, your inbox is inundated with emails, your LinkedIn floods with connection requests, and your phone rings off the hook—all from technology vendors trying to sell you their “game-changing” solutions. The numbers are staggering: many restaurant executives report receiving 100 or more touchpoints daily from vendors.

For most operators, the result isn’t innovation; it’s frustration. They simply don’t have the time, energy, or resources to sift through the noise to find the one product that could genuinely make an impact on their business.

For technology vendors, the story is just as challenging. They enter the market with exciting solutions, but breaking through the noise to reach restaurant decision-makers feels next to impossible. Sales teams are under increasing pressure to hit metrics—calls, emails, demos—often at the expense of building authentic relationships. It’s a cycle that burns out sales reps and alienates potential customers.

The sales process has become, in many ways, a broken system. And it’s hurting everyone—restaurant brands, vendors, and sales professionals alike.

It’s high time for a smarter, healthier approach. One that saves time for restaurant brands, creates real opportunities for vendors, and empowers sales professionals to work more effectively. Here’s how we’re helping to fix the system.

The Broken Model: Too Much Noise, Not Enough Value

The traditional enterprise sales model for restaurant technology vendors has become a grind, filled with inefficiencies that frustrate everyone involved. Here’s how the cycle plays out:

1. Vendors Hire Sales Reps: A new salesperson is brought on, spending the first 3 months on onboarding and training.
2. Initial Outreach: The rep taps into their network of restaurant brands, looking for quick wins. But even with strong relationships, timing rarely aligns. Brands may not have the budget, the need, or the bandwidth to engage.
3. The Pressure Builds: By months 6-9, the rep is under pressure from leadership to show results. Outreach increases—more cold calls, more emails, more LinkedIn messages—but response rates drop as restaurant executives grow overwhelmed.
4. Burnout and Turnover: By month 12, the rep hasn’t hit their goals. Frustration builds, and the salesperson and company part ways, restarting the cycle.

For restaurant executives, this means too much noise and too little value. For vendors, it’s an endless battle to stand out in a crowded market. And for salespeople, it’s a career defined by high turnover and mounting stress.

A Smarter Approach: How OGC Brings the Ecosystem Together

OGC was founded to address these challenges head-on. We don’t believe in adding to the noise. Instead, we’re focused on creating meaningful connections between restaurant brands, technology vendors, and sales professionals.

For Restaurant Brands: A Trusted Advisor, Not Another Vendor

Restaurant executives don’t need more emails—they need clarity. OGC serves as a trusted advisor, vetting and curating the best technology solutions so brands can focus on what matters. Our Demo Days allow brands to evaluate solutions on their own terms, without the pressure of a sales pitch.

By filtering out the noise, we save brands time, reduce stress, and help them confidently choose technologies that drive real results.

For Technology Vendors: Real Opportunities, Not Wasted Outreach

Vendors don’t need more cold calls—they need access to the right decision-makers. OGC provides a direct pipeline to restaurant executives actively seeking solutions. Through curated Demo Days and our network of industry veterans, we help vendors connect with buyers who are ready to act.

The result? Less wasted effort, shorter sales cycles, and stronger relationships with restaurant brands.

For Sales Professionals: Flexibility and Value

Salespeople are often caught in the crossfire, facing pressure from all sides. OGC empowers sales professionals to build their influence and earn income on their own terms. By joining our referral workforce, they can introduce vetted solutions to their network and earn referral fees—all without the quotas, stress, or risk of traditional sales roles.

It’s a win-win-win. Brands get the guidance they need, vendors reach the right buyers, and sales professionals expand their impact.

Why the Time for OGC is Now

The restaurant technology landscape is evolving rapidly. With thousands of vendors in the market—and more emerging every day—the need for a smarter, more efficient system has never been greater. Restaurant brands need a trusted filter to cut through the noise. Vendors need a platform to stand out. Sales professionals need tools and flexibility to thrive in an increasingly competitive industry.

That’s where OGC comes in. We’re not just a connector; we’re a partner for growth, bridging the gap between buyers and sellers in a way that creates lasting value for everyone involved.

The old model isn’t working. It’s time for a change. OGC is leading the way.

Ready to see how OGC can help you?

Let’s build a better restaurant tech ecosystem—together. Reach out to us and let's get started.

- Matt